Portrait photography is the capture by means of photography of the likeness of a person or a small group of people (a group portrait), in which the face and expression is predominant. The objective is to display the likeness, personality, and even the mood of the subject. Like other types of portraiture, the focus of the photograph is the person's face, although the entire body and the background may be included.

A portrait is generally not a snapshot, but a composed image of a person in a still position. A portrait often shows a person looking directly at the camera. Unlike many other styles of photography, the subjects of portrait photography are often non-professional models. Family portraits commemorating special occasions, such as graduations or weddings, may be professionally produced or may be vernacular and are most often intended for private viewing rather than for public exhibition.

However, many portraits are created for public display ranging from fine art portraiture, to commercial portraiture such as might be used to illustrate a company's annual report, to promotional portraiture such a might be found on a book jacket showing the author of the book.

Event photography is best described as un-posed and unplanned, immediate and unobtrusive. This is in contrast to classic photography, which includes aspects such as carefully staged portrait photography, landscape photography or object photography. Candid photography catches moments of life from immersion in it.
Event photography is different to the hunting aspect involved in animal photography, sports photography or photographic journalistic intrusion, which all have a focus on getting distant objects photographed, e.g. by using telephoto lenses. Event photography's setup includes a photographer who is there with the "subjects" to be photographed, close, and not hidden. People photographed on event shoots either ignore or accept the close presence of the photographer's camera without posing.
The events documented are often private, they involve people in close relation to something they do, or they involve people's relation to each other. Event photos are the kinds of pictures taken at children's birthday parties and on Christmas morning, opening the presents; the pictures a wedding photographer takes at the reception, of people dancing, eating, and socializing with other guests.

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Landscape photography is a genre intended to show different spaces within the world, sometimes vast and unending, but other times microscopic.
Many landscape photographers show little or no human activity in their photos, striving to attain pure, unsullied landscapes that are devoid of human influence, using instead subjects such as strongly defined landforms, weather, and ambient light. Despite this, there is no pure or absolute definition of what makes a landscape in photography, as such it has become a very broad term, encompassing urban, industrial, macro and nature photography.

A beach full of parasols and sunbathers can be a landscape photo, but so can the view through an electron microscope, which shows a different type of landscape. Waterfalls, and mountains are especially popular in classic landscape photography. Though many photographs are inspired by traditional landscape painting, the term in photography is very broad, most places and things can be photographed as a landscape, a kitchen, a lamp, a wall, or even the human body can be turned into a rolling vista by a skilled photographer.

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment. From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing. But the publicist cannot wait around for the news to present opportunities. They must also try to create their own news. The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines.

Examples of photographic publicity work include:

• Contest
• Art exhibitions
• Event sponsorship
• Arrange a speech or talk
• Take a stand on a controversial subject
• Announce an appointment
• Invent then present an award
• Stage a debate
• Organize a tour of your business or projects

Abstract Photography, nonobjective photography, and nonrepresentational photography, are loosely related terms. They are of similar, although perhaps not identical in meaning.
Abstraction indicates a departure from reality in depiction of imagery in photography. This departure from accurate representation can be only slight, or it can be partial, or it can be complete. Even photography that aims for verisimilitude of the highest degree can be said to be abstract, at least theoretically, since perfect representation is likely to be exceedingly elusive. Photography which takes liberties, altering for instance color and form in ways that are conspicuous, can be said to be partially abstract. Total abstraction bears no trace of any reference to anything recognizable. In geometric abstraction, for instance, one is unlikely to find references to naturalistic entities. Figurative photography and total abstraction are almost mutually exclusive. But figurative and representational (or realistic) photography often contains partial abstraction.

Nature photography refers to a wide range of photography taken outdoors and devoted to displaying natural elements such as landscapes (See Landscape Photography), wildlife, plants, and close-ups of natural scenes and textures. Nature photography tends to put a stronger emphasis on the aesthetic value of the photo than other photography genres, such as photojournalism and documentary photography.
Macro photography is also a type of nature photography. While common macro subjects - bees, dragonflies, and so on - could be described as wildlife, their world also makes for good photography. Many photographers record images of the texture in a stone, tree bark, leaf, or any of other small scenes. Many of these images are abstract. Tiny plants and mushrooms are also popular subjects. Close-up nature photography doesn't always need a true macro lens; however, the scenes here are small enough that they're generally considered different from regular landscapes.

Journalism is the craft of conveying news, descriptive material and comment via a widening spectrum of media. These include newspapers, magazines, radio and television, the internet and even, more recently, the cellphone. Journalists—be they writers, editors or photographers; broadcast presenters or producers—serve as the chief purveyors of information and opinion in contemporary mass society According to BBC journalist, Andrew Marr, "News is what the consensus of journalists determines it to be."

From informal beginnings in the Europe of the 18th century, stimulated by the arrival of mechanized printing—in due course by mass production and in the 20th century by electronic communications technology—today's engines of journalistic enterprise include large corporations with global reach..